APOM, two syllables and four letters already familiar to the Maison’s devotees. With his latest scent, Francis Kurkdjian breathes new life into an emblematic fragrance dating back to the Maison’s founding in 2009. Or rather, to a pair of fragrances – one for women and one for men – designed as two variations on the same theme that have now been merged into one. Not for a particular gender, but for anyone who loves, wears and wants to share it with the world. Because for Francis Kurkdjian, perfume is exactly that: a part of yourself that you leave with others. APOM, a part of me.
Through its notes, APOM asserts a lineage with modern perfumery’s major classics. But through its architecture, the scent is resolutely anchored to modern times. Luminous top notes, underpinned by neroli’s crystalline radiance, give way to sweet floral core notes. A skillful balance of aromatic, bursting lavender and addictively generous orange blossom is wrapped in vanilla’s warm and delicate sillage. This trail, enhanced by sunny ylang-ylang accents, is prolonged in the comfort of white musks.
An intimate fragrance that embraces the contours of one’s body as well as one’s personality.
